Can Billiards Ads Sell Cat Food?

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While Shane Van Boening, Earl Strickland and Johnny Archer are unquestionably some of the world’s best contemporary men’s US billiards professionals, there is another American player who is likely the more popular household name.

Joe Camel.

Yes, RJ Reynolds’ famous ungulate, the 10-year mascot for Camel cigarettes, was a ubiquitous pool player in the late ‘80s and early ‘90s.  Even if he never sank his shot.

Since the first World War, billiards has been a mainstay of print advertising, lending its allure and cue stick coolness to products around the world, from tobacco and alcohol (of course) to watches and nail polish. In fact, I’ve identified almost 150 print advertisements that use billiards to sell non-billiards related products. 

But, what makes for a compelling billiards-themed ad? 

To answer that question, Chet Moss, an advertising creative director (and, ok, my uncle) with decades of experience, joins me in selecting and discussing some of our favorites. 

Jason Moss: Chet, these billiards ads are all over the place, from Australia to South Africa. Some are more than a century old. Did any themes jump out at you?

Chet Moss: Definitely. They all come down to one key letter: an “S.” ​​Or, more specifically, “The 3 S’s of Billiards Advertising.” 

Smoking. Seducing. Savoring. (Which, depending on the type of alcoholic drink one is savoring, also includes swallowing, swigging, sipping, slurping, swilling, slugging, scarfing, and sloshing, Yes, still all S.) Advertising opting to use billiards as the setting has a love affair with people who smoke, who want sex, and who like to drink. Chalk it up to what some admen/adwomen throughout the ages simply think is cool.

Jason: I’ll drink to that. Those S’s were prominent even in the oldest ads I could find, such as a 1914 ad for Fehr’s F.F.X.L., which associated cold beer with a good cue and cool nerves. Tell me about a couple that really snared your interest. 

Chet: Well, from a savoring angle, I like the Beefeater Gin ad (1997), “If you’re too tired to go out tonight, etc.” It challenges the reader to get off the couch and go break a rack. Billiards, a martini, a shot in play all add up to living a little… and not letting time escape you. I raise a glass to the copywriter. Sorry that I can’t be as supportive to the smoking ones, as much for the idea of hawking bones as the quality of the work itself. The ad for Gitanes (1970s) is at least visually clever: table as ashtray, cue as cigarette. You don’t need any copy (beyond the warnings): the image just makes the instant association and it avoids showing beautiful people having the time of their lives as they smoke. 

Jason: I’m anti-tobacco as well, but I have to give a shout-out to Camel’s ad (1949), featuring Willie Hoppe and Willie Mosconi, two of the greatest billiards players of all time.  Not sure the “Boy Wonder” meeting the “Old Master” is suggestive, but I’m hooked. I also like the Portuguese ad (2000) for Sagres Beer. Creating a 15 ball rack of foamy beer heads is a visually sharp way to differentiate the darkness of Sagres. 

But, let me go back to the 3 S’s.  Feels like an easy bank shot to use billiards to sell cigs and liquor, no? 

Chet: The convo exchange between Mosconi and Hoppe is fun. Certainly not enough to give them one single case of throat irritation! Ok, I’ll filter remaining cig commentary. But si to Sagres. Again, the visual play is like Gitanes. Arresting ad visuals are frequently a misdirection or a kind of double entendre of images.

Cigarette and alcohol ads don’t have a monopoly on seduction. The glistening car bodies take sex from 0 to 60.  Clothing, hair, jewelry, cosmetics and even food advertising is seductive and savorous in many ways. 

Jason: I’m glad you mentioned clothing. That’s an industry I hadn’t realized was so beholden to the baize in their advertising. While hardly seductive, the Imperial Underwear Company was astute to recognize in their ad (1914) my need for comfort in “every position and posture,” including making those hard-to-reach, across-the-table billiards shots. And, at least since the 1960s, Maidenform has been out to prove that billiards and bras make for a breath-taking combo (though I’m pretty sure none of my recent opponents were clad only in lingerie). 

Chet: I’ve done ads for the ‘fashion’ category and comfort is a big deal. But way less than style. Which is where billiards comes in. It’s hard not to think of the game (or visualize it) without some finesse, sophistication, and flair (playing in your Maidenforms qualifies for flair, kind of a bare flair). 

Jason: I’m fascinated that so many of the clothing ads connect billiards with upscale fashion. Look at the ads for Robert Wicks formalwear (1920s), Greenwood Furs (1959), or Wolsey (1980s). Billiards is associated with formality, gentility, elegance. That’s a far cry from the modern billiards barroom image, though I ascribe some of the difference to the highbrow treatment of snooker in the UK compared to the lowbrow treatment of pool in the US. 

Lest I get out my billiards bullhorn, let’s move off sex and seduction. Tell me about some of the more surprising billiards ads.

Chet: There is a MasterCard ad (2001) that celebrates the connectivity of friends in the comfort of a now-converted den, the billiards table a new (priceless) focus for time well-spent. The Grand Optical curved stick is a stopper. Eye-catching, or eye-bending. Clearly this shot is going nowhere except to the nearest store for some new specs. Sometimes advertising is just gratuitously bizarre but I liked the simple graphicness of this. At the least, I looked at it, which is more than half the battle. 

The Equinox ad (2013) is like Maidenform, only more dressed. But the message of dexterity plays well for both getting fit at the gym and sinking a carom into the corner pocket. Remind me about the rules again of having at least one foot on the floor. Oh those ad folks, taking license with the sanctity of the game! That’s dexterity. 

Jason: For that shot, she might do well to don the Imperial Underwear I mentioned earlier.  On a separate note,  I was particularly partial to the billiards ads that positioned the attainment of the home billiards table as a milestone in life, a door to utopia. For example, the Chilean ad (2016) for Bauker power tools that equates assembling a billiards table with building one’s freedom. Even better, the Brazilian bank Sicredi has a wonderfully light-hearted cartoon ad (2014) in which a smiling customer has secured his financial credit for his new pool table, now he just needs his wife’s approval. 

Chet:  The Bauker ad is both clever and frightening. Not because of the odd depiction of people as robots or mannequins but because it immediately reminded me of putting together anything from Ikea. (Ah, but notice how they snuck a beer bottle into the schematic. There goes that little booze association again.) Back once more to the fashion world. I’m curious about your take on the Italian Fabi “Watch your step” ad (2004). I don’t think I saw this episode on Law and Order, SBV, Special Billiards Victims.  

Jason: Watch my step? I think I better watch my opponent. Actually, it gives me flashbacks of the “Dead Rails” billiards episode (2014) from CSI. 

So, final question: who wins the Clio Award for most unusual (or unexpected) use of billiards in an advertisement? My vote is the ad for Milk-Rite’s Ultraliner TLC 2000, known for its ultimate milking and gentle cow comfort. This is a whole new take on the concept of “cow pooling.”

Chet: An udderly good choice, incomprehensible as the relationship to billiards may be. I’m going with the Beerka Crunchy Bread Snack ad (2007). A few reasons: 1) the jest (not joust) of  the headline; 2) the design which avoids the expected trap of green felt tables, cue balls, sticks, etc; and 3) the surprising, inverted storyline: pool is for drinking beer, not drinking beer while you’re playing  pool. The element of surprise is a big winner in an ad. 

Jason: Chet, thanks for joining me. As for the titular question, yes, billiards can indeed help sell cat food. Just ask Purina, makers of Friskies, who put two felines on a pool table in a 2004 ad.  At least, I hope they succeeded in selling cat food because it’s going to cost a pretty penny to re-felt that table once the cats are done with it.

The #FakeBilliardsMovies Global Conspiracy

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Nero faked his own death.  Tupac is alive. The earth is flat. Planet X will destroy us.

From the New World Order to the New England Patriots, we are awash in global conspiracies. It doesn’t take much “evidence” to make a small group apoplectic, obsessed that unseen puppeteers and power-brokers are rewiring the world in their special interests.

I’m not a conspirophile (though I, too, have a hard time explaining the launch of New Coke). But, I am increasingly concerned that there is a nefarious, multinational effort underway to discredit the sport of billiards by hawking its iconic imagery and idiom in #FakeBilliardsMovies. 

#NotABilliardsMovieI first wrote about this trend in 2017, when I identified 15 films that perpetuated this flimflam. (Public Pool Enemy No. 1?  The 9 Ball Diaries.) Now, five years later, this pandemic of promoting pool in non-billiards movies has reached preposterous proportions.  From Africa to Asia, from North to South America, the global film industry appears to be cashing in on this cinematic chicanery to entice wide-eyed watchers.

It must stop! No more can movie moguls double-down on such double-dealing. Join my cue sport crusade in outing this planetary panoply of #FakeBilliardsMovies!  Let the impersonator roll call begin! (All summaries are courtesy of IMDB.)

Aftermath

Hopes were high that I had uncovered the first billiards movie from Sri Lanka. But, Aftermath, the debut 2020 short film from director Navi Rafaelle, is about a professional group of thieves whose bank heist goes sideways.  P.S. to the Polo-wearing bank robber on the far left: don’t bring a cue stick to a gunfight. #FakeBilliardsMovies

90ML

90ML is a 2019 Telugu-language romcom from India about a man with fetal alcohol syndrome who needs to drink 90 milliliters of liquor three times a day to survive.  Like the circular reflection inside a gemstone, the poster’s assisted pool player aiming at nothing is a surefire sign of a sham. The Deccan Chronicle panned the movie, calling it a “bad drink.”  I call it a bad break for billiards. #FakeBilliardsMovies

 

The Devils: The Comeback

Originally titled El-shayatin: El-Awdah, this 2007 thriller from Egypt focuses on agent No. Zero, who must recruit his old team to stop a smuggling ring from stealing the treasures of Egypt. Apparently, this effort requires posturing around a pool table. No one notices that No. Zero is not who he says to be. I can only hope movie watchers see through this billiards ruse and realize it’s not what it appears to be either. #FakeBilliardsMovies

 

Where I Grow Old

To its credit, Marília Rocha’s 2016 Brazilian film, originally titled A Cidade onde Envelheço, racked up a number of awards and nominations.  The movie is about two young Portuguese women who try to put down roots in Brazil. They wrestle with questions of friendship, identity, and belonging; contrary to what the poster may have you believe, they do not wrestle with questions of billiards. #FakeBilliardsMovies

The Red Rope

Scholars believe billiards arrived in the Old West by the 1840s. While it’s historically accurate to show a cowboy with a cue stick in this 1937 Western, it’s technically treacherous to show him shooting at the one-ball, cueball nowhere to be found. That’s a red flag for The Red Rope. I sure hope the competing outlaws Rattler Haynes and Grant Brade fire guns better than they play pool.  #FakeBilliardsMovies

 

The Perfect Player

I can’t tell you much about the Nigerian movie The Perfect Player. The film is neither listed in the Nollywood Movie Database, nor in the IMDB profile of its star, Ray Emodi.  Search for it on YouTube, however, and there are several “seasons” of this movie, available to watch in entirety.  One thing I can tell you (after rapidly scrolling through all those full seasons): there’s no billiards! #FakeBilliardsMovies

The Continent

Director Han Han’s 2014 movie was no sleeper.  Grossing more than $100 million, the Chinese film wowed audiences in festivals across Canada, Japan, Singapore, Hong Kong and South Korea. But, for a movie that purports to be about three men going on a road trip to the Western most end of China who face “crises of love, friendship, and faith on their journey,” it’s a mystery why the poster focuses on billiards (or what happened to the other two men). #FakeBilliardsMovies

 

Carambola

I was so convinced that Ferdinando Baldi’s 1974 Italian film Carambola (and its 1975 sequel Carambola Filotto…Tutti in Buca) was a billiards movie that I purchased an enlargement of the poster for my basement. But, like countless other saps, I was snookered. Carambola has nothing to do with three-cushion carom, save for an early (albeit excellent) scene. The movie is about an ex-soldier, who happens to be a billiards champion, investigating arms trafficking across the U.S.-Mexican border.  #FakeBilliardsMovies

 

Diamonds are Brittle

This 1965 French film from Nicolas Gessner does not tread lightly on the baize. The lead character is a passionate billiards player, who decides to rob a bank to spice up his life. The movie’s original title, Un milliard dans un billard, translates to, “A billion in a pool table.” The movie’s posters – both French and Hungarian – use evocative billiards illustrations. Put all these elements together and it’s a cinematic combo that can cozen even the most discerning skeptic. Unfortunately, aside from a pool table with a secret compartment for conveniently hiding diamonds, it’s billiards bosh. #FakeBilliardsMovies

 

The New Adventures of the Elusive Avengers

Continuing the story of “The Elusive Avengers,” this 1968 Russian movie seems to have it all: a posse of young Red Partisans, including two orphan siblings; a fight with the White Guard; a secret map; agents in disguises; escape boats; intercepted airplanes; an ally with the wonderful name Bubba Castorsky; and – wait for it – a detonating pool ball. Somehow, with all those action and espionage elements, it’s the pool ball that makes it onto the movie poster.  Fal’shivyy bil’yardnyy fil’m! #FakeBilliardsMovies

 

Pasanga 2

Next to the US, the country most culpable for committing cinematic cue stick cons is India. Aside from the aforementioned 90ML, there is Raja Natwarlal, Beejam, Disco Raja, Tagaru, and Naanum Rowdy Dhaan. But, it’s Pasanga 2, a 2015 Indian Tamil-language film which focuses on the issue of attention deficit hyperactivity disorder amongst kids, that really gets in my craw. Children, my god! Aren’t there parental permissions or labor laws that prevent this kind of crookery? It’s no wonder the sport is losing its youth.  #FakeBilliardsMovies

Dead to the World

I will bring my jeremiad to a close with Freddie Hall’s 2018 UK short film, Dead to the World.  This “comedy” is about “three broken individuals trying to be better people, fight their basest instincts and hold on to their jobs.” But, there’s nothing funny about its appropriation of snooker. Maybe this poster is prophetic? A billiards bodement that forecasts the sports’ fate in film? #FakeBilliardsMovies

 

I don’t have the answers, only my global conspiracy theory, easy to ignore but hard to dispute. But, if this pool piracy doesn’t stop, then, to quote Mr. Hall, our sport may indeed become “dead to the world.”

Will you raise your cue stick in support? And, if not, will you at least join me in watching hundreds of legitimate billiards movies, TV episodes, and short films?  

Welcome to the Billiards Zoo

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Since the dawn of the green baize, there have been animals playing billiards:  Johnny “Scorpion” Archer. Alex “The Lion” Pagulayan. Jeanette “Black Widow” Lee. Horace “Groundhog” Godwin. Steve “The Whale” Melnyk. The zoological roll call of billiards monikers can go on and on.

The Secret of Magic Island

But, nicknames aside, animals have throughout the years picked up the cue stick to entertain. For example, costumed monkeys were shooting pool in an uncredited film from the 1930s. Far stranger is the 1957 French film, The Secret of Magic Island, in which real rabbits play pool (along with a picture-snapping dog and a motorbike-riding frog). Mister Ed, that famous TV Palomino, pocketed a shot in the eponymous 1964 episode “Ed the Pool Player.”  Today, it seems every animal even wants its 15 fifteen minutes of fame; YouTube  is rife with homemade videos of dogs, cats, and squirrels shooting stick. 

Well, this billiards menagerie better make some room. In the television episodes and short film below, there’s an international vivarium of dogs, chickens, toads, badgers, weasels, pigs, tigers, wolves, and bears ready to pot some shots.

Mad Dogs

Throughout the UK – and splattered across the internet – are kitschy paintings of dogs playing pool in pubs. This canine camp provided the perfect inspiration for the creative trio at Gadzooks Animation. Released in 2019, their film Mad Dogs is a seven-minute, stop-motion, animated film in which a nonet of regional British dogs discuss the quintessentials of British culture while drinking beers and shooting pool in a pub. Mad Dogs was created in response to Article 50, an open invitation to artists, commissioned by Sky Arts, the British 24-hour television channel, to define who the British are as a nation. It is available to watch here. 

The pint-drinking pack includes an English Foxhound, Afghan Hound, West Highland Terrier, English Bulldog, Old English Sheepdog, Scottish Terrier, Welsh Terrier, English Bull Terrier, and a Welsh Corgi. Each speaks with a specific regional accent. The dogs’ personalities are wonderfully distinct, and the dialogue hits the right mix of pride and pretense. 

My only gripe with Mad Dogs is after the English Bull Terrier takes its shot and rips the baize! How this faux pas doesn’t incite the crowd to a heightened level of rabble-rousing rabidity is the real unanswered question.

Chicken Stew

Cartoon history is replete with famous rivalries: Roadrunner and Wile E. Coyote. Tweetie Pie and Sylvester the Cat. Bugs Bunny and Elmer Fudd.  To this list, add the chicken trio (Uncle Wattles, Free Range, and Small Fry) and weasel duo (Slim and Glutton) of the Chinese animation series Chicken Stew. 

First aired in 2009, Chicken Stew focuses on the weasels’ harebrained schemes in hapless pursuit of an elusive chicken dinner. In the 2011 episode “Blame It On Billiards,” available to watch (in Chinese) here, Uncle Wattles and Free Range are competing in a friendly, albeit dishonest, game of billiards. Tables are tilted, pockets are relocated, but it’s all in good fun, until Slim and Glutton try to weasel their way into the game. While their disguises work, their plans fall apart. Bombs go off, flying nunchaku come out, cue sticks are brandished, and poor ol’ Glutton gets a multi-billiard ball ass-whupping.1

Wind in the Willows

Noone likes to be told he’s a “social calamity,” least of all Mr. Toad, whose failure to understand the game of bridge leads him to purchase a billiards table, “a game no gentleman’s residence should be without.”

That’s the setup for “Champion of the Baize,” the 1987, Season 3 episode of Wind in the Willows, a British stop-motion animated series based on Kenneth Grahame’s classic children’s novel of the same name. The full episode is available to watch here.

https://youtu.be/IPDY7TQv0KU

While this dapper amphibian certainly has the means to buy the table, Mr. Toad is too proud to admit he has no idea how to play the game. This leads to some fairly jovial banter with Mole and Rat, who attempt to explain what a rest is, how to chalk one’s cue (or “pole”), and why the object of the game is not to bounce the ball off as many “things” as possible.

But, when two weasel passersby hear the “sound of ivory on ivory,” they challenge Mr. Toad to a game of snooker, and that’s when his vainglory becomes more of a problem. Flattered by the weasels, Mr. Toad is hustled into wagering his motorcar, which he quickly loses to the more skillful opponent. However, in a scene reminiscent of the Fresh Prince episode “Banks Shot,” Mr. Toad’s elderly friend Badger requests a match, feigns ignorance about the required sequence to pot the snooker balls, and then proceeds to hustle the weasel in a 7-0 run, promptly winning back the auto. 

For all its British formality, “Champion of the Baize” is a wonderfully enjoyable television episode that shows a great appreciation for snooker. A considerable number of minutes is devoted to the matches, in which backspin features prominently and the shots are at least somewhat realistic in their execution.

Masha and the Bear

“That’s Your Cue” is a seven-minute billiards episode from the Russian animated television series Masha and the Bear. Join 11.6 million other viewers (!!) to watch the Season 3 episode on YouTube.

First aired in July 2018, “That’s Your Cue” begins with Whiskers n’ Stripes, a Siberian Tiger, visiting his circus friend, a retired Kamchatka brown bear, in the forest and surprising him with a billiards table.  They decide to hold a billiards tournament, and quickly enter the forest to source players.

While they’re gone, three-year-old Masha enters the bear’s house and innocently swaps the billiards balls with a set of numbered blocks. When the tiger and bear return, along with six additional competitors – a Himalayan black bear, two gray wolves, a she-bear, a cat, and Rosie the pig – they are startled to find the balls missing. But, the tiger is undeterred and convinces his furry brethren to improvise and use the blocks as balls instead.  

So begins the elimination tournament that ultimately ends with Rosie pocketing cubes one through seven in a single break and then sinking the eight-cube to beat his gargantuan opponent, the Himalayan bear. 

That rounds out our billiards animal kingdom. To the best of my knowledge, no animals were harmed in the shooting of these billiards sequences…though more than a few had their egos bruised.

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  1. For other cartoon nemeses battling on the baize, check out Tom and Jerry (“Cue Ball Cat”) or Woody Woodpecker and Buzz Buzzard (“Cue the Pool Shark”).

Number One

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There are many reasons to praise Bob Geldof: founder/organizer of Band Aid and Live Aid; co-writer of the charity song “Do They Know It’s Christmas?”; lead singer of the Boomtown Rats; recipient of the Man of Peace award.

Starring in Number One is not one of those reasons.

Made initially for television, but released theatrically in England in 1984, Number One is a British snooker movie that is most often referenced for its star-studded cast, including Mr. Geldof as Harry “Flash” Gordon, a down-on-his-luck Irishman who begrudgingly pursues professional snooker as a means to turn around his life.

Other well-known cast members include two-time BAFTA TV Award nominee Alison Steadman, two-time Emmy nominee Alfred Molina, and two-time BAFTA Film Award nominee Ray Winstone. Also appearing are rocker Ian Dury, director Tony Scott (True Romance, Top Gun), and a host of snooker personalities, including commentator Ted Lowe, referee John Williams, and professional player Patsy Houlihan.

Rewind to the early ‘80s in the UK, and it’s not hard to imagine why there would be excitement around a snooker movie.  The BBC had been broadcasting Pot Black, a snooker tournament series, since 1969. The 1970s and 1980s produced some of the sport’s most iconic personalities, including Steve Davis, Ray Reardon, Alex “Hurricane” Higgins, “The Whirlwind” Jimmy White, “The Comeback Kid” Dennis Taylor, and Cliff “The Grinder” Thorburn. Their matches – and rivalries – were legendary, turning these individuals into national superstars and making snooker the number one televised sport in the UK (even more popular than football). It’s no wonder this golden era was the subsequent focus of the BBC documentary When Snooker Ruled the World, the TV series Gods of Snooker, and the movie The Rack Pack.

Number One taps into this snooker zeitgeist by focusing on “Flash” Gordon, whose wayward lifestyle has left him in trouble with a pair of crooked cops and in debt to some toughies. He’s a few days away from eviction, having recently had his car repossessed. Stealing from the prostitute next door only buys him so much time, especially when he blows the money in a poker game.  

Out of options, but blessed with natural snooker talent, Flash concedes to let the bookie Billy Evans, accompanied by his henchman Mike the Throat, manage him. This includes getting Flash into the professional snooker association and ultimately on the slate to compete in the World Snooker Championship at the Crucible. Billy cleans up Flash nicely, but he cannot change Flash’s penchant for cursing, heckling opponents, throwing cues, picking fights, and even, getting tossed in jail.

Flash’s antics, his cat-and-mouse relationship with the cops, and his contentious interactions with his manager culminate at the Crucible, where he – somehow, don’t ask me how – makes it to finals to play his nemesis Brad Brookie. I won’t give away the ending, but it certainly gives poor old Ted Lowe an ulcer, even if the spectators and fans love it.

Number One not only sought to capitalize on snooker fever, but also to mine it for inspiration, primarily by (loosely) basing Mr. Geldof’s character on the colorful, fast-shooting, trouble-attracting, real-life, Irish-born, bad boy Alex Higgins, whose off-the-table behavior was front page tabloid fodder.1 Furthermore, the Flash-Brookie competition was based on the early ‘80s rivalry between Mr. Higgins and Ray Reardon.2 (Mr. Higgins won the world title for a second time in 1982 after beating Mr. Reardon 18–15, with a 135 total clearance in the final frame.)

Unfortunately, Number One, much like its American billiards movie cousin The Baltimore Bullet, has all the right ingredients, but is a mess of a movie. The first half of the film moves at a glacial pace, pummeling the one-dimensional point  that Flash is a bit of a cad, liar, hustler and cheat, all rolled into one rather unlikable and untameable guy. The second half is more interesting, but is also preposterous. Flash’s meteoric ascent to the top snooker spot is risible. There’s no reason to believe he has such skills. Most of the film’s characters are paper-thin; much of the aforementioned talent is wasted; and the movie’s chauvinism reduces the only two women to background screamers or sexpots.

Apparently, the film was screened in Sheffield (where the Crucible is located) the night before the 1984 World Championship and attended by snooker journalists. They allegedly thought it was so bad that they laughed throughout and were too embarrassed to approach Mr. Geldof afterwards.3

Number One is available for DVD purchase.  It is not currently available to stream.

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  1. Interestingly, Mr. Higgins’ most scandalous and career-damaging act came a year after the release of Number One, when he headbutted a WPBSA official after being asked to take a drugs test.
  2. This was not the only Ray Reardon rivalry to reach the silver screen. Several years later, in 1987, the snooker musical Billy the Kid and the Green Baize Vampire focused on Mr. Reardon’s rivalry with Jimmy White. Coincidentally, both Phil Daniels (who played Billy the Kid, who is based on Mr. White) and Alun Armstrong (who played the green baize vampire Maxwell Randall, who is based on Mr. Reardon aka “Dracula”) appear in supporting roles in Number One.
  3. Snooker Scene Blog: Playing Alex (July 28, 2010).

American Chopper – “Jeanette Lee Black Widow Bike”

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Lamentably, many Amercians cannot name a professional billiards player alive today. But, among those who can, one name is likely to arise often: Jeanette Lee, aka The Black Widow.

Though Ms. Lee has lately garnered headlines for her recent announcement of stage 4 ovarian cancer (on top of the scoliosis she has fought against since age 12), her billiards accomplishments are legendary. A former No. 1 female pool player in the world; a three times runner-up at the women’s World Nine-ball Championship; the Women’s Professional Billiard Association (WPBA) Sportsperson of the Year Award in 1998; a gold medal winner for the United States at the 2001 World Games in Akita, Japan; and an inductee into the Billiard Congress of America Hall of Fame in 2013.

Those achievements, coupled with her statuesque looks and distinct visual style, have led to her off-the-baize success and fame.  Ms. Lee has appeared in film (e.g., 9-Ball), television (e.g., Arli$$; Cake Boss – “Painters, Pool and Pink,”), and commercials (e.g., Ford Explorer); she has been profiled in Sports Illustrated; she has been photographed for the ESPN Body Issue; she has even authored a book:  The Black Widow’s Guide to Killer Pool: Become the Player to Beat.

So, perhaps it’s not a surprise that Ms. Lee’s cultural stardom also took her to Newburgh, New York, where she joined Paul Teutal Sr. (aka Senior) and his team at Orange County Choppers (OCC) to create a customized Black Widow motorcycle on the reality television series American Chopper.1 

Produced by Pilgrim Films & Television, American Chopper ran for six seasons, initially on the Discovery Channel and then TLC.  Ms. Lee appears in the series’ sixth season on the December 2009 episode, “Jeanette Lee Black Widow Bike.”

The episode begins with Ms. Lee entering OCC’s retail shop to demonstrate some trick shots, including hitting the 8-ball out of Senior’s mouth into the corner pocket, and then exchanging banter with Senior while playing him in several games of eightball. 

At the end of the games, Ms. Lee shares that ever since the OCC introduced their original Black Widow bike (from the first season of American Chopper), she’s been fielding calls from fans, who mistakenly think it was named after her. So, she wants one, customized for her, that she can take on the road.2 

The bulk of the episode is then focused on the assembly of her chopper. The goal is to leverage the standard Black Widow frame, but add some “wow” to make it truly unique. The decision-making process covers the tank selection, the fabrication of the fenders (with their three-dimensional webbing welding), and the simplification of the seat design.

After two days of assembly, Senior unveils the custom Black Widow bike at the Seminole Hard Rock Casino in Fort Lauderdale, Florida, where Ms. Lee is participating in a WPBA tournament.  Ms. Lee looks genuinely thrilled by the chopper. Her husband, George Breedlove, looks a bit more distressed.  Asked for her reaction, Ms. Lee says, “It’s beautiful, sexy, strong, but it’s feminine…it’s hot, it’s a hot bike. I’m feeling some fire.”

The “Jeanette Lee Black Widow Bike” episode of American Chopper is available to stream on Discovery+.

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1. Interestingly, this was not the first vehicle renovation reality series to include billiards. A few years earlier, the rapper Xzibit “pimped” a 1988 Chevrolet S10 with a built-in pool table on the show Pimp My Ride.

2. In fact, OCC was commissioned by LiquidWick Pool Cues, which signed Ms. Lee to a multi-year contract at the end of 2007, to build the custom bike for her. As is made apparent at the end of the episode, Ms. Lee is not a motorcyclist, even nervously asking what is the “throttle.”

Toolsidas Junior

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Netflix Founder and Co-CEO Reed Hastings is bullish on the Indian market. At the end of 2019, he shared the company’s intent to invest $400 million in Indian content. Whether Netflix’s current financial setbacks will slow that investment is uncertain, but already the company has launched more than 90 original Indian titles. 

One of those titles, released this past May, is Toolsidas Junior, a snooker movie written and directed by Mridul Mahendra, and arguably the first full-length billiards movie to come out of Bollywood. It’s a feel-good, feels-long film about 13-year-old Midi (Varun Buddhadev), who seeks to avenge his father’s sixth and most recent loss at the 1994 Calcutta Sports Club Snooker Championship. 

Watching his father Toolsidas (Rajeev Kapoor) get humiliated by the “unbeatable” Jimmy Tandon (Dalip Tahil) stings all the more when Midi realizes that Jimmy intentionally preyed on his father’s dipsomania by plying him with liquor during a break in the match.

Unfortunately, it takes more than half the movie for that early epiphany to translate into action. After his initial attempts to learn snooker at an exclusive club hit a wall because his “feet don’t reach the floor” and he’ll “tear the (baize/felt) table,” Midi finds an available table at the Wellington YMC in the seedy, impoverished other side of town. 

There, he befriends Mohammad Salaam Bhia (Sanjay Dutt), the laconic ex-national snooker champion, whose daily snooker routine consists of alternating between hour-long naps and practices, while intimidated onlookers marvel in the background. 

Salaam Bhia finds Midi’s determination endearing, triggering an 11-month training routine, which consists of offering Midi cryptic aphorisms (e.g., “to see clearly, must befriend the darkness”) and juvenile appellations (e.g., the six colored balls are named Jaundice, Pinky, Blackie, Chocolate, Parrot, and Billoo) and admonitions (e.g., “the left hand is not used just to clean your butt”). Pop cultural references also play a role in Salaam Bhia’s regimen. Various forms of cue ball spin are analogized to the fighting styles of famous Indian action stars. For example, to hit topspin, think of Amitabh Bachchan, who always follows through on his punch.

For viewers who lament the paucity of snooker films over the past twenty years (Perfect Break, The Rack Pack, and Break notwithstanding), Toolsidas Junior will likely offer little consolation. The opening scene, with its meticulous attention to brushing, chalking, and ironing the baize before the match begins, suggests the film will devote lavish attention to billiards. But, while snooker is essential to the plot, the sport itself gets proportionally less on-camera time than one would expect. 

This is true even for the predictable ending at the 1995 championship, when Midi plays under the moniker Toolsidas Junior. The snooker sequences just don’t dazzle, though it’s difficult to begrudge the film, given it’s impossible not to root for the young cherubic underdog. 

Interestingly, Toolsidas Junior opens by saying the film is “inspired by true events,” though the closing credits clarify the film is at least semi-autobiographical for the director.  In an interview, Mr. Mahendra shared, “Snooker has been a very pivotal part of my life, especially because of the memories it beholds with my father. Toolsidas Junior depicts one of the most cherished parts of my life. I fought hard to bring my father glory back then and I wanted to do the same by making Toolsidas Junior.”

Alas, this odic film carries with it a sad epilogue. Mr. Mahendra had arranged a special screening of Toolsidas Junior for his real father and Rajiv Kapoor, who returned to acting after three decades to play Toolsidas. However, both men – the real father and the on-screen one – passed away in the same year before the film’s release.

Money Shot

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In 2016, during his final year at the New York Film Academy, director Tom Edwards created his 15-minute thesis film, Money Shot. The movie’s premise is simple: a virtual reality (VR) pool game addict (Liam) must exit the digital world and enter the real world to compete in a pool tournament to save the life of his brother (Nigel), who is indebted to a local drug lord. 

The all-or-nothing, do-or-die, billiards tournament is a familiar trope in billiards movies. From The Baron and the Kid to Stickmen, from Kiss Shot to Up Against the 8 Ball, down-and-out players have bet it all on the baize, hoping to avert bankruptcy, family dissolution, death, and all of the above.

Money Shot opens with Liam, who is frustrated that his Pure Pool VR gaming system no longer works since his roommate brother hasn’t paid the internet bill. Forced to emerge from his alt-reality, Liam can barely hold a conversation with his brother’s Tinder girlfriend, and he quickly retreats into blackness by re-donning his virtual headset.  But, when Liam learns that Nigel owes $3000 to a murderous kingpin, he throws away the VR goggles, picks up his cue stick, and heads to the local 8-ball tournament, with its $5000 grand prize, to hopefully pay off his brother’s bounty.

While the film’s camera work, editing, pacing, and use of music (“Uprising” by Muse) are quite effective, especially for a college senior, the overly convenient tournament, coupled with an uninspiring pool-playing montage (that focuses more on handshakes with fallen opponents than the strokes it took to beat them), should make Money Shot more of a table scratch in my billiards annals.

Yet, for all its overused elements, the film does pose a fascinating question that I have never encountered in almost ten years of reviewing billiards movies: does playing virtual pool make one a better real-life pool player?

Within online pool forums, the topic of virtual pool increasingly arises, starting with the verisimilitude of the leading games, such as Virtual Pool 4 (created by Celeris) or Shooterspool (created by EVEHO Ingeniería). Players share and debate the graphics, physics, and accuracy.

SportsBar VR

Less popular, but more germane to the game Liam is playing in Money Shot, are the virtual reality pool games, such as Maxi Pool Masters VR, Black Hole Pool, SportsBar VR, or the genre’s OG, PoolNation VR.  All of these games require hand controls and VR headsets (e.g., HTC Vive, Oculus Rift). As the user has no ability to physically lean on the table and line up shots, ambidextrous coordination is required to manipulate separate controls, a trigger button, and sometimes a “ghost reticle.” It’s hard to imagine mastering virtual reality pool, let alone the experience translating to the billiards hall.

Many billiards pundits and amateur players scoff at the question. They cite some plausible benefits (e.g., better understanding of angles, ball position, strategy), but otherwise deem the game largely untransferable since cue control and technique cannot be replicated. Yet, a recent study by two professors from San José State University suggests otherwise. Using the Pool Hall Pro video game, a Wii game console and a Wii game controller attached to a physical cue stick, participants were able to improve their performance on a variety of shots. The researchers concluded, “the video game system [with the haptic technology]  improved people’s real-life pool performance.”1

Regardless of the validity of the research, for the almost 400,000 of us who have watched snooker world champion Ronnie O’Sullivan try to use PoolNation VR back in 2016, the answer is likely to produce skepticism and guffaws.  (Sorry Ronnie, that looked like it hurt.) If Ronnie is falling over, what chance do the rest of us have?

Money Shot is available to watch on director Tom Edwards’ Vimeo site.

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  1. “How Haptic Feedback in a Mixed Reality Pool Game Affects Real-Life Pool Performance,” Elaine Thai and Anil R. Kumar, published in the Proceedings of the Human Factors and Ergonomics Society 2019 Annual Meeting.

Gamblin’

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When you think of the Baldwins, Daniel may not be the first of the four brothers that comes to mind. 

There’s Alec, of course.  

There’s Stephen, who starred in The Usual Suspects before he found religion and became a born-again Evangelical. 

There’s Billy, the former fashion model and MTV heartthrob, who steamed up the screen with Sharon Stone in Sliver and much more recently got all crazy weird in Too Old to Die Young. 

Lastly, there is Daniel, who having made the reality TV circuit on Celebrity Fit Club, Celebrity Rehab with Dr. Drew, Celebrity Wife Swap, I’m a Celebrity…Get Me Out of Here!, and Celebrity Big Brother, now appears in a lot of movies no one has heard of.  

Gamblin' movie posterBut in the late ‘90s, Daniel was everywhere. He’d already spent three years as Detective Beau Felton in the award-winning NBC TV series Homicide: Life on the Street. He closed out the millennium by appearing in more than 20 movies, sharing billing with popular stars such as James Woods, Ray Liotta, and Steve Buscemi.

One of those was the short billiards film Gamblin’. According to director Wayne Orkline, it wasn’t even initially intended to be a released movie. “I made it as a calling card to Hollywood…to show to studio people who might then be interested in making other films of mine,” Mr. Orkline shared with me in a  video interview a couple of years ago.

Getting Mr. Baldwin to star in Gamblin’ was a “fluke,” according to Mr. Orkline. “A friend was an acquaintance of Daniel’s. He sent him the script.  Two weeks later, my phone rings, ‘This is Daniel Baldwin. I like this script. I want to do this.’ At the time, he was making big movies [e.g, John Carpenter’s Vampires]. He said if I gave him some kind of ownership of the movie, he’d do it for free. Once he came on board, everything else came together.”

The concept for Gamblin’ – specifically, how the addiction of gambling can lead to very bad decisions – had been rattling around in Mr. Orkline’s mind for years. “I always loved sports gambling. Growing up on the East Coast, we would gamble on basketball, football games.  As I was doing it for fun, I would meet people who really had a gambling problem. I started seeing patterns. This is an addiction. Always stuck with me. I would see people do things that they wouldn’t normally do to gamble, and I thought to myself, ‘How far would a person go?’”

Without spoiling the film, the answer to that question is pretty damn far. Pike (Daniel Baldwin) is $56,000 in debt to Pappy (Carmen Angenziano). To erase the debt, Pike must beat Pappy, two out of three, in nineball. But, if he loses, he must have sex with a young woman in the room whom he knows well, but is otherwise unidentified, while Papi watches. 

The whole film occurs  in a single, dingy  billiards room, where the lighting and camera angles create a claustrophobic atmosphere.  Once the rules of the bet have been established, most of the movie’s dialogue either focuses on Pike’s futile negotiation efforts or his female compatriot’s ever-increasing pressure to win.  

Given a full day of filming was devoted to pool shots and Mr. Baldwin is comfortable with a cue stick, the primary action is watching balls get pocketed and the players’ various reactions as they inch closer to the endgame, and of course, the denouement’s sinister reveal.

The movie premiered at the LA Shorts Film Festival in 2000 to an estimated crowd of 300 people. One day later, Showtime called, saying they wanted to license the film for heavy rotation on the Sundance Channel for two years. They even picked up the music licensing costs, which were substantial, given the movie features tracks from The Rolling Stones, The Allman Brothers, and John Lee Hooker.  But after renewing it through 2005, Showtime permanently shelved it. (I was only able to watch Gamblin’ thanks to Mr. Orkline generously mailing me a copy.)

Unfortunately, Gamblin’ didn’t open as many doors as Mr. Orkline had hoped. He went up to Canada to work again with Mr. Baldwin on Fall: The Prince of Silence, but it was a bust. Though the two remain friends, they didn’t collaborate again. Today, Mr. Orkline writes and assists his girlfriend, the actress Kelly Mullis. 

Nonetheless, the experience of making Gamblin’ was a great joy for Mr. Orkline. Throughout our interview, he warmly and  vividly spoke about the film’s creation, recounting nuanced details from twenty years ago. 

Perhaps most rewarding was the subsequent call he got from veteran director John Carpenter (The Thing; Escape from New York; Halloween), one of Mr. Orkline’s cinematic influences. “Wayne, I loved it. I didn’t see the end coming. It was sick and twisted.”

I’m gambling Mr. Orkline didn’t see that call coming.

Hard Luck Love Song

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Avril Lavigne recently revealed that she is planning to turn her 2002 globe-spanning, Grammy-nominated, pop-punk anthem “Sk8er Boi” into a feature film.1

Hard Luck Love SongI’m no advisor to the stars, but she might want to reconsider that creative gamble. The landscape of ‘songs made into movies’ is largely a cinematic wasteland. Sure, the film Yellow Submarine was genius, Sam Peckinpah’s Convoy did decently, and Arthur Penn earned an Oscar nomination for directing Alice’s Restaurant, even if the film was a box office flop. But, outliers aside, the 80+ films in the genre represent a hodgepodge of ‘never heard of it’ and ‘wished I hadn’t watched it.’

Unfortunately, the 2020 billiards movie Hard Luck Love Song only adds to the genre’s detritus. 

Helmed by first-time director Justin Corsbie, Hard Luck Love Song is based on the 2006 folk song “Just Like Old Times” by American songwriter Todd Snider. Told in the first person, the song is the story of a pool hustler and a hooker, who having not seen one another in years, get reconnected when he sees an ad for her services in the weekly Scene. Little of the hustler’s backstory is revealed, except that he “won a tournament last week in Oklahoma City” and “hustled half of this town tonight.”

In Mr. Corsbie’s film, Jesse (Michael Dorman) is a struggling country music singer/songwriter, who is finally able to put a little cash in his pocket after overtly hustling some California locals in pool. Warned, but feeling confident, he registers for a tournament on the wrong side of town, which pits him against the heavily tattooed neighborhood chieftain Rollo (an unrecognizable Dermot Mulroney). Rather than settling for just the tournament’s pot, Jesse hustles Rollo for an additional $2000 and then narrowly escapes.

Back in his motel room and flush with cash, the movie now picks up where the song starts:

There’s a Coke machine glowin’ through the parking lot

Call it a room with a view

Best night of pool that I ever shot

I made a lot of money too

Enter Carla (Sophia Bush), the aforementioned prostitute. Jesse and Carla have real chemistry, and for a hot moment, the song/movie really works. But, after their rendezvous is interrupted by a police officer, who learns these crazy kids went to high school together in 1982, the song ends, and so does any coherence in the movie. 

Hard Luck Love SongA third act introduces Eric Roberts as an avuncular bar proprietor and Wu-Tang Clan’s RZA as a former boyfriend, but basically it’s a bunch of insipid dialogue that leads to a completely preposterous fight scene, in which Rollo proves pool hustling is no way to make a living.

There is also no further pool-playing, which makes me question the classification of Hard Luck Love Song as a billiards movie, but given the lackluster pool scenes in the film’s first act, it’s probably just as well.  Seriously, I’ve seen Kelly Bundy more convincingly portray pool hustling in Married… with Children than what passes for billiards in this movie.  There are no styled shots, no set-ups, not even the de rigueur trick shot. When Rollo remarks that he’s never seen someone run a table like Jesse has, it makes you wonder what version of Skittle Pool he’s been playing.2

For a better (albeit hardly great) billiards movie originating from a song, check out The Baron and the Kid, based on Johnny Cash’s 1980 song, “The Baron.” While predictable and paper-thin, the film takes its billiards seriously (thanks, in no small part, to the technical advising of Mike Massey).  

Hard Luck Love Song is available to stream on Amazon Prime.

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1. Avril Lavigne Teases ‘Sk8er Boi’ Movie That Will Take Hit Song ‘to the Next Level’

2. According to Dr. Dave Alciatore, the pros break and run in 8-ball between 20-50% of the time. Seems mighty peculiar our friend Rollo had never seen a run.

Dude Perfect – “Pool Trick Shots”

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Dude Perfect may sound like the name of a frat-bro Venice beach cover band, but the moniker belies one of the world’s foremost sports content marketing juggernauts. Consisting of five former Texas A&M college roommates, Dude Perfect has created an eponymous YouTube channel with more than 57 million subscribers. Those numbers make it the second most popular sports YouTube channel and the 21st overall most subscribed YouTube channel.

Since launching in 2009 and shortly thereafter setting the Guinness world record for the longest basketball shot after shooting from the third deck of the Aggies football field, they have produced videos consisting of various sports trick shots, stunts, and battles, and in turn, have amassed more than 14.2 billion views (and 14 Guinness records).

Many celebrities have starred in the Dude Perfect videos, including Green Bay Packer Aaron Rodgers, Phoenix Sun Chris Paul, Australian ten-pin bowler Jason Belmonte, actor Paul Rudd, country singer Tim McGraw, beach volleyball star Morgan Beck, NASCAR drivers Ricky Stenhouse Jr., and tennis player Serena Williams. 

Not surprisingly, that star-studded guest list also includes world-renowned billiards trick shot artist Florian “Venom” Kohler, who appeared with the Dude Perfect quintet in “Pool Trick Shots” (December 2014) and again in “Pool Trick Shots 2” (February 2017).

Mr. Kohler is himself a bit of a YouTube wunderkind.  His jaw-dropping trick shots, which often involve ball jumping, massé-ing with multiple cues simultaneously, executing jump and massé shots on moving balls, and executing very high jumps, are mesmerizing. In a world where less than one percent of all YouTube videos exceed 100,000 views, Mr. Kohler’s posts, such as “Sexy Bikini Trick Shots” and “Sexy Pool Trick Shots” (featuring his wife Iana), have generated 14 million and 22 million views, respectively.

But, when you marry Mr. Kohler’s billiards mastery with the global reach and antics of Dude Perfect, it takes trick shots to a whole different level.

“Pool Trick Shots”

Mr. Kohler’s first appearance on Dude Perfect feels like a match made in high-fiving, fist-bumping, bro-hugging heaven. For fans of his milieu, the episode provides the opportunity to expand his viewership by 4-5x, while making shots that are creatively named, albeit somewhat familiar. They include the Curling Coffin Corner, the Beard Trimmer, the Jumbo Curve, and the aptly-named “Cody [Jones] + Ty[ler Toney] Trust Shot,” in which Mr. Kohler jumps a ball off the table into a clay target that is precariously nestled just below Cody and Ty’s genitals.

Whereas other Dude Perfect videos often feature the famous five performing the athletic feats, this webisode largely celebrates Mr. Kohler’s accomplishments, though the guys do make some impressive shots, including hitting two billiards balls from opposite directions into opposing corner pockets at the same time. 

“Pool Trick Shots” now has 79 million views and is available to watch here.

Pool Trick Shots 2 

Twenty-six months after his Dude Perfect debut, Mr. Kohler returned, bigger and ballsier – literally – than before. For starters, the “Trust Shot” from 2014 has been upped, with all five Dude Perfect members putting their nuts in the crosshairs. But that shot is pocket change compared to the Upper Decker Hole in One, in which Mr. Kohler shoots a billiards ball 28 yards out from a second-floor balcony onto a table, and then hits a second ball into that airborne ball pocketing it into a first floor golf hole.

Once again, the bro-clan celebrates every shot like they won the lottery. They make a few of their own creative shots, such as shooting a billiards-ball-tipped arrow onto a table, where it caroms three balls into three pockets; or, dressing up like a giant panda, slap shot a puck from one table on to another table, where it hits a ball into a pocket.

The webisode’s grand finale is the “Ty Trust Shot,” a shot so complex it’s hard to explain, but I will try. Mr. Kohler bounces a cue ball off a rail, hits that ball mid-air into a vertical trampoline, causing the ball to leap over the first table, when it then bounces off a rail on a second table and subsequently shatters a sugar glass perched atop of Ty’s head.

“Pool Trick Shots 2,” now with 81 million views, is available to watch here.