Billiards has been used to sell everything from liquor to lingerie, banking to pharmaceuticals. Below I’ve attempted to log every ad, both on television and in print, that uses billiards to market products other than billiards products (e.g., pool tables, cue sticks, etc.).

Television Commercials Featuring Billiards

1. Aurora – Skittle Pool (1970)
2. Frito-Lay Doritos (1970s)
3. Guinness (UK, 1970s)
4. Venus and Mars (UK, 1975)
5. Guinness (“Putting Away the Black,” UK, 1976)
6. Miller Lite Beer (“Even Win When You’re Just Showing Off,” 1978)
7. Hepworths (UK, 1979)
8. Miller Lite Beer (“Practice, Practice, Practice,” 1980)
9. Tuborg Gold (“Ray Reardon,” 1980)
10. M&Ms (“Snooker,” 1980)
11. Advanced Telecom Services (?)
12. Miller High Life (“Pool Hall,” ?)
13. Parker Bros. – Nerf Pool (1980s)
14. Heinz Baked Beans (UK, 1980s)
15. Sprite (“Pool Hall,” 1980s)
16. Dulux Paint (“Snooker,” UK, 1981)
17. Sony Trinitron (“Eating,” UK, 1981)
18. San Miguel Beer (“Renunion,” Philippines, 1982)
19. Walton’s (UK, 1982)
20. TDK Video Cassettes (“Pool,” 1983)
21. Courage Best (“Snookered,” UK, 1983)
22. Carling Black Label (1984)
23. Trebor Softmints (UK, 1984)
24. Cathay Pacific Airlines (1985)
25. Maybelline (“Pool Table,” 1987)
26. Gold Eagle Beer (Philippines, 1988)
27. Miller Lite (with Otis Sistrunk, 1988)
28. Campbell’s Meatballs (“Snooker,” 1989)
29. America’s Pharmaceuticals (“You Can Bank On It,” ?)
30. Cadbury – Mr. Parrot Mini Eggs (1990s)
31. Fox Sports – NHL (1990)
32. Lamot Pils (“Snooker on Grass,” UK, 1990)
33. 7-Up (1990)
34. Campaign Against Apartheid (“Snookered,” UK, 1990)
35. Levi’s Jeans (“Pool Hall,” 1991)
36. Lumex Walkers (“The One Show,” 1992)
37. IBM – OS2 (“Snooker,” 1992)
38. Budweiser (“Pool Hall Pickup,: 1992)
39. AT&T (1993)
40. Anheuser Busch – Budweiser (“Ginger or Mary Ann?,” 1993)
41. Levi’s 501 Jeans (1994)
42. Budweiser Light (“Pool Table,” 1995)
43. Levi’s Dockers (mid-1990s)
44. 1-800 CALL ATT (“Pool Hall,” 1997)
45. Mazda (Japan, 1998)
46. GlaxoSmithKline – Contac (Japan, 1998)
47. Viking Cues (“Pool Sharks,” 1998)
48. Budweiser Light (“Chicken Pool,” 1998)
49. Anheuser Busch – Budweiser (1999)
50. 10-10-321 (1999)
51. Hitachi – Rotary Shaver (Japan, 1999)
52. Prodent Toothpaste (“Snooker,” Netherlands, 2000)
53. ESPN (“Sportscenter Rec Room,” 2000)
54. Kraft – Melke Chocolate (“Billiards,” Norway, 2000)
55. Dentyne – Ice (“Pool,” 2001)
56. Baileys Cream (“Let Your Senses Guide You,” Ireland, 2001)
57. Rolling Rock (“Rock, Paper, Scissors,” 2002)
58. Amstel Beer (Netherlands, 2002)
59. 1-800 Collect (feat. Mr. T, 2002)
60. Billiards Congress of America (“You’re Going Down Grandma,” 2002)
61. Radio Shack (feat. Ving Rhames and Vanessa Williams, 2003)
62. MCI (feat. Danny Glover, 2003)
63. Know HIV (2003)
64. Rolling Rock (“Keep on Rockin’,” 2003)
65. Hanes (2004)
66. P&G – Bounty Paper Towels (“Pool Balls,” 2004)
67. Reebok (“Allen Iverson – I Am What I Am,” 2004)
68. Treasure Island (“Dance Off,” 2005)
69. Ketchup Baltimor Tomatnyi (Russia, 2006)
70. Wisconsin Lottery (“Money Comb,” 2006)
71. Stargate SG-1 (2006)
72. Guinness Beer (“Table,” 2007)
73. Guinness Beer (“Cue,” 2007)
74. Guinness Beer (“Felt,” 2007)
75. Miss Paris (Japan, 2007)
76. Crown Royal Whiskey (2008)
77. Condom vs AIDS PSA (2008)
78. Rocawear – “I Will Not Lose” (2008)
79. Dos Equis Beer (“Snooker,” 2008)
80. Griffin Foods – Skof Snacks (“Straightjacket Snooker,” New Zealand, 2009)
81. San Miguel (“Isang Platitong Mani,” Philippines, 2009)
82. Old Speckled Hen (“Snooker,” UK, 2009)
83. K3 Herbal Incense (2010)
84. Acura (“Excuses Pool Table,” 2010)
85. Cream Silk (2010)
86. Anheuser Busch – Budweiser (Ireland/UK, 2010)
87. Jos A. Bank (“Buy 1, Get 1 Free, Pool,” 2010s)
88. Anheuser Busch – Budweiser (“Poolball,” Argentina, 2011)
89. Ford Explorer (2011)
90. Mother Energy (“Lawn Pool,” 2012)
91. McDonalds – Spicy Chicken McBites (2012)
92. Roshan (“Pool Hall,” Afghanistan, 2012)
93. Carling (“Trick Shot,” UK, 2013)
94. K-Boxing (UK, 2013)
95. John Smith’s – “Snooker Table” (2013)
96. Microsoft Windows Phone (“Pool Hall,” 2013)
97. NC Education Lottery (?)
98. Chrysler (2014)
99. Wonderful Pistachios (“Playing Billiards,” 2014)
100. Kraftig Beer (“Pool,” 2014?)
101. Infiniti – Q50 Eau Rouge (2014)
102. Plavix (“Pool Table,” 2014)
103. H&M – Modern Essentials (“Pool,” 2015)
104. VIP Frenchie (“IPBL,” India, 2015)
105. Schick – Hydro 5 (“Pool Date,” 2015)
106. OSK Investment Bank (“Snooker,” 2015)
107. Jack in the Box – Spicy Nacho Chicken Sandwich (“Pool Hall,” 2015)
108. Rolex (“Celebrating Cinema,” 2017)
109. Samsung Mobile (“ESPN: The Journey: Billiards,” 2017)
110. AT&T (“Dilweed,” 2018)
111. Lincoln Nautilus (2019)
112. Lincoln Nautilus (2019)
113. Goldfish Epic Crunch (2019)
114. Budweiser Reserve Copper Lager (2019)
115. Chang Beer (Thailand, 2019)
116. TRELEGY (“Make a Stand: Pool,” 2020)
117. MANSCAPED Lawn Mower (2021)
118. BetMGM (“Not Tom Brady,” 2024)
119. Smith’s Square Crisps (“Snooker,” UK, ?)

Print Advertisements Featuring Billiards

All billiards ads can be viewed here. For a review of my favorite print ads, read this post.

1. Fehr’s F.F.X.L. Beer (1914)
2. Arrow Shirts (1914)
3. Imperial Underwear (1917)
4. Robert Wicks Formalwear (1920s)
5. Braxton Belt (1920s)
6. Gem Damaskeene Razor (1920)
7. Blabon Linoleums (1922)
8. Japan Then & Now (France, 1926)
9. De Reszke (UK, 1928)
10. Lucky Strike (1928)
11. Old Grand Dad (1930s)
12. Spud (1932)
13. Camel (1933)
14. Vita-Weat (1935)
15. Kimberly-Clark (1936)
16. Atlas Prager Beer (1937)
17. White Label Scotch (1938)
18. Camel (1938)
19. Teacher’s Scotch Whisky (1939)
20. Kentucky Tavern (1944)
21. Paul Jones Whisky (1945)
22. Gillette (1947)
23. Black & White Scotch Whisky (1949)
24. Camel (1949)
25. Bar One (UK, 1950s)
26. 7Up (1950)
27. Greenwood Furs (1959)
28. Maidenform – Chansonette Bra (1960s)
29. Sears (1960s)
30. Sears (UK, 1960s)
31. Miller (1960)
32. Alpine (1961)
33. Arrow Shirts (1963)
34. Budweiser (1963)
35. 7Up (1963)
    
36. Pepsi (1964)
37. DuPont (1964)
38. Jim Beam (1964)
39. Miller Beer (1965)
40. 7Up (1965)
41. Goodyear Chemicals (1965)
42. Worsted-Tex (1966)
43. Mens Club (France, 1966)
44. Vaseline Hair Tonic (1966)
45. Kodak (1966)
46. Shapely Shirts (1967)
47. Pandora Knitwear (1967)
48. Imperial Whisky (1968)
49. President’s Council on Physical Fitness (1968)
50. Van Heusen (1969)
51. Command Hair Products (1969)
52. Gitanes (1970s)
53. Brummel (Spain, 1970s)
54. KSFO-560 (1971)
55. Edison Electric Home Heating (1971)
56. Austin Reed (UK, 1972)
57. Michelob (1972)
58. Barrett Associates (1973)
59. J&B Scotch (1973)
60. Salem (1974)
61. Camel (1974)
62. Aramis Cologne (1976)
63. Benson & Hedges (1976)
64. Cuervo Gold (1977)
65. Carlsberg (Germany, 1980s)
66. Cover-Up (UK, 1980s)
67. Levi’s 501 (1980s)
68. Wolsey (UK, 1980s)
69. Hofmeister Beer (1980s)
70. Miller Lite Beer (1981)
71. Façonnable (1981)
72. Maidenform (1981)
73. Newport (1981)
74. Playboy Bunnies Club (1983)
75. More Cigarettes (1983)
76. Vivitar (1983)
77. Wrangler (1984)
78. Benson & Hedges (1984)
79. Swan Vestas (UK, 1984)
80. Cole Haan Footwear (1985)
81. Denaka Vodka (1986)
82. JC Penny (1986)
83. Wild Berry Brandy (1987)
84. Seagram’s 7 (1987)
85. Maybelline (1987)
86. Levi’s Red Tab (1988)
87. Cuervo Tequila (1988)
88. Camel (1989)
89. Optalgin (1990s?)
90. J McLaughlin for Sayno (1992)
91. Camel (1992)
92. Kahlua (1992)
93. Jim Beam (1993)
94. Butterschot Schnapps (1993)
95. Glenfiddich (1993)
96. Martini & Rossi (1994)
97. Salem (1995)
98. Istante (1995)
99. Basic Cigarettes (1996)
100. Camel (1996)
101. Beefeater Gin (1997)
102. Sony Minidisc (1998)
103. Diner’s Club (India, 1999)
104. Lucky Strike (1999)
105. Jack Daniel (2000s?)
106. Boots Pharmaceuticals (UK, 2000s)
107. Worldwide Fund for Nature (Japan, 2000)
108. Meister Rostung (Germany, 2000)
109. Camel (2000)
110. Patek Philippe (2000)
111. Centralcer Beer (Portugal, 2000)
112. Old Gold (2000)
113. Basic Cigarettes (2001)
114. Chivas Regal (2001)
115. Alcohol Advisory Council of New Zealand (New Zealand, 2001)
116. MasterCard (2001)
117. Dorada (Spain, 2001)
118. Curve Perfurme (2002)
119. Guinness (South Africa, 2002)
120. Captain Morgan (2003)
121. Friskies (2004)
122. Corona (Japan, 2004)
123. Finnish Church Gathering (Finland, 2004)
124. Fabi (Italy, 2004)
125. Arcus (Sweden, 2005)
126. Seagram’s 7 (2005)
127. Camel (2005)
128. Sony Xplod Pitstop (India, 2006)
129. Ricard (Belgium, 2006)
130. Newport (2006)
131. Icehouse (2006)
132. Beerka (2007)
133. Skoal – multiple (2007)
134. Drunk Driving PSA (Australia, 2007)
135. Memac Oglivy & Mather (2008)
136. Sexual Diversity Film Festival (Brazil, 2008)
137. Sisal (Italy, 2009)
138. USA Gold (2010)
139. Ford Transit (Mexico, 2011)
140. Prudence (Brazil, 2012)
141. Barclays (Singapore, 2012)
142. Guinness (Singapore, 2013)
143. Equinox (2013)
144. Sicredi (Brazil, 2014)
145. Newport Mint (2015)
146. Bauker (Chile, 2016)
147. Young & Rubicam
148. Blye
149. C and A
150. Dubliss (Russia)
151. General Arthur Cigars
152. Ibis Shag
153. Kodiak
154. Marlboro Milds
155. Murad
156. Rothman Royals
157. Stella Artois
158. Tigo (Ghana)
159. Cutler-Hammer Motor Control
160. Grand Optical
161. Milk-Rite
162. Union Bank (Bangladesh)
163. Haggar
164. Hathaway
165. Naturalizer Shoes
166. Resource & Investment Finance, Ltd.
167. Teacher’s Pursuits
168. Winston (France)